No Bullsh** History. Just Simple Modern Ingenuity.
We could tell you we’ve been doing this for 100 years. We could ramble on
about Great-Grandpappy’s secret family recipe; the twinkle in his one good eye
as he dreamed of ushering in a better-groomed Australian man.
But we’d only be bullsh**ting you. We’re just a couple of experienced
industry blokes who decided traditional Bay Rum aftershave needed a modern
twist, rolled up our sleeves and took a damn good crack at it.
Our original F.A.T.S. line was a labour of love years in the making.
We researched extensively; we experimented day and night; we collaborated with
Australia’s best skin and hair experts until we finally perfected that subtle,
masculine, perfectly-balanced barbershop scent. We immediately set our
sights on the next challenge, and have gone from strength to strength ever
since. We don’t mass-produce or outsource.
Every batch is produced locally, carefully handcrafted with premium oils and
ingredients. Our meticulous quality control guarantees a consistently
compelling masculine charm that’s sure to turn heads, each and every time. Now available at Urban Male